These Terms of Service («Terms») govern your access to and use of the Sofair platform («Service»), provided by Sofair («we», «us»). By installing the Sofair app, calling the Sofair API, embedding the Sofair tracking pixel, or otherwise using the Service, you accept these Terms.
If you are accepting on behalf of a company, you represent that you have authority to bind that company.
Sofair monitors how AI assistants (ChatGPT, Claude, Perplexity, Gemini, and others as added) respond to user questions about your brand and competitors. The Service provides Share-of-Voice metrics, content gap detection, AI-traffic attribution, and related reporting.
Specific features depend on your subscription tier and may change as we improve the product. We commit to providing 30 days' notice (via email or in-app banner) before removing a documented feature you actively use.
For Shopify users, your Shopify shop is your account. For WordPress and standalone users, your account is identified by the PluginToken or API key you receive on install. You are responsible for keeping these credentials confidential and for all activity that occurs under your account.
If you suspect unauthorized access, contact us at [email protected] and
rotate your API key via the dashboard.
Shopify users: billing is handled through Shopify Managed Pricing. Shopify charges your store and remits to us; refunds follow Shopify's policy.
Other users: billing is handled via PayPal (one-time, subscription, or agency pricing). All prices are in USD and exclusive of VAT / GST / sales tax, which we collect where required by law.
Failed payments result in temporary suspension of the Service after 7 days' notice. We do not erase your data during suspension; you can settle the balance and resume.
You agree NOT to:
Violation may result in immediate suspension. Repeated violation results in termination.
You retain ownership of all data you submit to the Service: brand names, prompts, competitor lists, configuration, and any uploaded artifacts. You grant us a limited license to process this data solely as necessary to operate the Service for you.
We may use aggregated, anonymized statistics derived from Service usage (see our Privacy Policy §5) for benchmarking, product analytics, and marketing. These aggregates contain no personally identifiable information and cannot be re-linked to your account.
The Service forwards your prompts to third-party AI providers (Anthropic, OpenAI, Perplexity, Google) and stores their responses. We make no warranty about the accuracy, completeness, or appropriateness of AI-generated content. AI models can and do produce false statements; you should not treat AI output as authoritative without independent verification.
Sofair is not responsible for any decision you make based on AI-generated content surfaced through the Service.
We target 99.5% monthly uptime (excluding maintenance windows announced in advance). We do not offer a contractual SLA at standard pricing tiers; SLA terms are available on the Enterprise tier.
We schedule maintenance during off-peak hours (typically 02:00–04:00 UTC) and post status updates at sofair.ai when incidents occur.
THE SERVICE IS PROVIDED «AS IS» AND «AS AVAILABLE» WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted, error-free, or meet your specific requirements.
To the maximum extent permitted by applicable law, our aggregate liability for any claim arising out of or related to the Service is limited to the greater of (a) the fees you paid us in the 12 months preceding the claim, or (b) USD $100.
We are not liable for indirect, incidental, special, consequential, or punitive damages — including lost profits, lost data, business interruption, or loss of goodwill — even if we have been advised of the possibility of such damages.
Some jurisdictions do not allow these limitations; in those cases the limits apply to the maximum extent allowed.
You agree to indemnify and hold us harmless from any third-party claim arising out of (a) your violation of these Terms, (b) your violation of any law or third-party right, or (c) your misuse of AI provider outputs surfaced through the Service.
Either party may terminate at any time, with or without cause. Uninstalling the
Shopify app, deleting the WordPress plugin, or emailing
[email protected] with a cancellation request all count as termination
by you.
We may terminate immediately for material breach of these Terms (especially the Acceptable Use section) or for non-payment after the 7-day notice window.
On termination, your data follows the retention schedule in our Privacy Policy §5: 30-day grace period for reinstall, then permanent deletion.
We may update these Terms periodically. Material changes (those that adversely affect your rights or pricing) are notified at least 30 days in advance via email. Your continued use of the Service after the effective date constitutes acceptance.
These Terms are governed by the laws of the State of Israel, without regard to its conflict-of-laws principles. The competent courts of Tel Aviv-Jaffa have exclusive jurisdiction over any dispute arising from these Terms or the Service, except where mandatory law in your jurisdiction requires otherwise (e.g., EU consumer rights, UK consumer rights).
We attempt to resolve disputes informally first — email [email protected]
with the words «dispute notice» in the subject and we will respond within 5 business days.
If any provision of these Terms is held unenforceable, the remaining provisions remain in effect. Our failure to enforce a right is not a waiver of that right. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets.
Support: [email protected]
Legal / privacy: [email protected]
Disputes: [email protected] with subject «dispute notice»